TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair, Joseph F.
AU  - Sharma, Dheeraj.
AU  - McDaniel. Carl
TI  - MKTG: a south-asian perspective
SN  - 9781111528096
U1  - 658.8/M699 
PY  - 2012///
CY  - New Delhi
PB  - Cengage Learning
KW  - Marketing
KW  - production
KW  - Pricing
N1  - Bibliography:p.653-667
ER  -