TY  - GEN
AU  - Kotler, Philip
TI  - Marketing management; analysis, planning, implementation and control
SN  - 81-203-0877-8
U1  - 658.8 
CY  - New Delhi
PB  - Prentice-Hall, India
KW  - Management
KW  - Marketing
KW  - Market research
KW  - Consumers
KW  - Management information systems
N1  - Bibliography at the end of each chapter; 971106; M
ER  -