TY  - GEN
AU  - Tull, Donald S.
AU  - Hawkins, Dol I.
TI  - Marketing research; measurement and method
SN  - 81-203-0961-8
U1  - 658.8 
CY  - New Delhi
PB  - Prentice-Hall, India
KW  - Marketing
KW  - Market research
KW  - Sampling
KW  - Data analysis
N1  - Bibliography at the end of each chapter; 070199; M
ER  -