TY  - GEN
AU  - Chisnall, Peter M.
TI  - The essence of marketing research
SN  - 81-203-09081
U1  - 658.83 
CY  - New Delhi
PB  - Prentice Hall of India, India
KW  - Marketing
KW  - Market management
KW  - Market surveys
KW  - Market research
KW  - Sales
N1  - Include bibliographies; 050199; M
ER  -