005950000a22002410004500500004400000650001400044650002000058650001400078650002400092082001900116518001100135530000600146100002400152100002400176245002200200250001300222020001800235260004500253260000900298041000800307300002100315365001700336  aBibliography at the end of each chapter  aMarketing  aMarket research  aConsumers  aConsumer protection  a658.83bSch32c  a990221  aM  aSchiffman, Lieon G.  aKanuk, Leslie Lazar  aConsumer behavior  a6th edn.  a81-203-1288-0  aNew DelhibPrentice Hall of India, India  c1998  aEng  axv,672p., illus.  aRs.275.00 IC