TY  - GEN
AU  - Schiffman, Lieon G.
AU  - Kanuk, Leslie Lazar
TI  - Consumer behavior
SN  - 81-203-1288-0
U1  - 658.83 
CY  - New Delhi
PB  - Prentice Hall of India, India
KW  - Marketing
KW  - Market research
KW  - Consumers
KW  - Consumer protection
N1  - Bibliography at the end of each chapter; 990221; M
ER  -