00601    a2200253   4500020001800000041000800018082001700026100001900043100001800062245002800080250000900108260003800117260000900155300002300164500004600187518001300233530000600246650001500252650002000267650001900287650001500306650001200321653001400333  a0-03-018022-8  aEng  a658.8bT275i  aTerpstra, Vern  aSarathy, Ravi  aInternational marketing  a7th.  aFort WorthbThe Dryden Press, USA  c1997  axxi, 968p.billus.  aBibliography given in end of each chapter  a20000402  aM  aManagement  aMarket research  aMarket economy  aProduction  aPricing  aMarketing