TY  - GEN
AU  - Terpstra, Vern
AU  - Sarathy, Ravi
TI  - International marketing
SN  - 0-03-018022-8
U1  - 658.8 
CY  - Fort Worth
PB  - The Dryden Press, USA
KW  - Management
KW  - Market research
KW  - Market economy
KW  - Production
KW  - Pricing
KW  - Marketing
N1  - Bibliography given in end of each chapter; 20000402; M
ER  -