TY  - GEN
AU  - Green, Paul E.
AU  - Tull, Donald S.
AU  - Albaum, Gerald
TI  - Research for marketing decisions
U1  - 658.83 
CY  - New Delhi
PB  - Prentice Hall of India, India
KW  - Marketing
KW  - Management
KW  - Market research
KW  - Decision making
KW  - Science planning
N1  - Includes bibliographies; 20000510; M
ER  -