TY  - GEN
AU  - Ramaswamy, V. S.
AU  - Namakumari, S.
TI  - Marketing management; planning, implementation and control; the India context
U1  - 658.8 
CY  - Delhi
PB  - Macmillan India, India
KW  - Marketing
KW  - Management
KW  - Economic policy
KW  - Strategic planning
KW  - Market research
KW  - Information systems
KW  - Advertising
N1  - Bibliography: p.611-614; 20000601; M
ER  -