TY  - GEN
AU  - Dholakia, Nikhilesh
AU  - Khurana, Rekesh
AU  - Bhandari, Labdni
AU  - Jain, Abhinandan K.
TI  - Marketing management cases and concepts
U1  - 658.8 
CY  - Delhi
PB  - Macmillan India, India
KW  - Management
KW  - Government policy
KW  - Sales
KW  - Market studies
KW  - Marketing
KW  - Market planning
KW  - Trade
KW  - Advertising
N1  - 20010304; M
ER  -