TY  - GEN
AU  - Dillon, William R.
AU  - Madden, Thomas J.
AU  - Firtle, Neil H.
TI  - Essentials of marketing research
SN  - 0-256-08112-3
U1  - 658.83 
CY  - Boston
PB  - Irwin McGraw Hill, USA
KW  - Marketing
KW  - Management
KW  - Advertising
KW  - Business
KW  - Organization
KW  - Consumer behaviour
N1  - 20021025; M
ER  -