006010000a22002410004500500004600000650002200046650001400068650002100082650002500103650001200128536000800140082002000148518001400168530000600182100002500188100002100213245002800234020001700262260004100279260000900320300002200329041000800351 aBibliography given in end of each chapter aMarket management aMarketing aMarketing policy aMarketing techniques aPricing aBAI a658.8bB737pcT a200406010 aM aBrassington, Frances aPettitt, Stephen aPrinciples of marketing a0-273-6444-0 aHarlowbPrentice Hall, Great Britain c2000 axx,1079p.billus. aEng