TY  - GEN
AU  - Brassington, Frances
AU  - Pettitt, Stephen
TI  - Principles of marketing
SN  - 0-273-6444-0
U1  - 658.8 
CY  - Harlow
PB  - Prentice Hall, Great Britain
KW  - Market management
KW  - Marketing
KW  - Marketing policy
KW  - Marketing techniques
KW  - Pricing
N1  - Bibliography given in end of each chapter; 200406010; M
ER  -