TY  - GEN
AU  - Ramaswamy, V. S.
AU  - Namakumari, S.
TI  - Marketing management; planning, implementation and control: global perspective Indian context
SN  - 0333-93719-8
U1  - 658.8 
CY  - Delhi
PB  - Macmillan, India
KW  - Management
KW  - Economic policy
KW  - Strategic planning
KW  - Market research
KW  - Information systems
KW  - Advertising
KW  - Marketing
KW  - Customers
KW  - Marketing process
KW  - Retailing
N1  - Bibliography: p.719-725; 2008-04-18; M
ER  -