TY  - GEN
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
AU  - Koshy, Abraham
AU  - Jha, Mithileshwar
TI  - Marketing management
SN  - 978-81-317-1683-0
U1  - 658.8 
CY  - Delhi
PB  - Pearson Education
KW  - Branding
KW  - Customer
KW  - Product
KW  - Packaging
KW  - Labelling
KW  - Communication
KW  - Advertising
KW  - Marketing
N1  - Bibliography at the end; 2010-05-09
ER  -