TY  - GEN
AU  - Hise, Richard T.
AU  - McDaniel, Stephen W.
TI  - Cases in marketing stratey 
U1  - 658.8 
PY  - 1982///
CY  - Columbus 
PB  - Charles E. Merrill Pub.
KW  - Marketing
KW  - Financial control
KW  - Marketing strategies
KW  - Management
N1  - Includes bibliographies at the end of some chapter
ER  -