TY  - GEN
AU  - Stanton, W. J.
AU  - Furtrell, Charles
TI  - Fundamentals of marketing
U1  - 658.8 
PY  - 1987///
CY  - New York
PB  - McGrawHill Book
KW  - The Product
KW  - The Price
KW  - Promotion
KW  - Distribution
KW  - Marketing
ER  -