TY  - GEN
AU  - Terpstra, Vern
AU  - Sarathy, Ravi
TI  - International marketing
SN  - 981-243-122-5
U1  - 658.8 
CY  - Singapore
PB  - Thomson Asia
KW  - Management
KW  - Market research
KW  - Market economy
KW  - Production
KW  - Pricing
KW  - Marketing
N1  - Bibliography at the end of each chapter; 20110809; M
ER  -