00472 a2200169 4500 0-07-286469-9 658.8 P426a Perreault, William D. McCarthy, E. Jerome Applications in basic marketing; clippings from the popular business press Boston: McGraw Hill, 2004. viii, 232p. Marketing technique Marketing policy Marketing ddc GEN 69466 69452 0 0 ddc 0 0 TUCL TUCL NB 2014-04-11 0 658.8 P426a G64175 2014-04-11 00:00:00 2014-04-11 GEN