TY  - GEN
AU  - Kotler, Philip
AU  - Armstrong, Gary
AU  - Saunders, John
AU  - Wong, Veronica
TI  - Principles of marketing
SN  - 0-13-165903-0
U1  - 658.8 
PY  - 1996///
CY  - London
PB  - Prentice Hall
KW  - Marketing
KW  - Customers
KW  - Communication
KW  - Goals
KW  - Ethics
KW  - Strategic management
KW  - Environment
KW  - Price
KW  - Management
ER  -