TY  - GEN
AU  - Stafford, Marla R., ed.
AU  - Faber, Ronald J., ed.
TI  - Advertising promotion and a new media
SN  - 81-203-2739-X
U1  - 659.144 
PY  - 2006///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Advertisement
KW  - Multimedia
KW  - Internet
KW  - Communication media
KW  - Communication technology
KW  - Advertising
N1  - Bibliography at the end of each chapter
ER  -