TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
AU  - Agnihotri, Prafulla Y.
AU  - Haque, Ehsan Ul
TI  - Principles of marketing; a South Asian perspective
SN  - 978-81-3101-7
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Dorling Kindersley
KW  - Management
KW  - Marketing management
KW  - Business management
KW  - Marketing policy
N1  - Includes bibliography
ER  -