TY  - BOOK
AU  - Sherlekar, S. A.
TI  - Modern marketing; a manual of marketing, salesmanship and advertising
SN  - 978-93-5024-983-3
U1  - 381 
PY  - 1983///
CY  - New Delhi
PB  - Himalaya Publishing House
KW  - Trade
KW  - Commerce
KW  - Marketing
KW  - Consumer goods
KW  - Consumer protection
KW  - Prices
ER  -