TY  - BOOK
AU  - Kerin, Roger A.
AU  - Hartley, Steven W.
AU  - Rudelius, William
TI  - Marketing.-
SN  - 978-0-07-786103-2
U1  - 658.8 
PY  - 2015///
CY  - New York
PB  - McGraw-Hill Education
KW  - Marketing
KW  - Market
KW  - Marketing policy
N1  - Bibliography at the end of each chapter
ER  -