000			006560000a22002530004500
500			_aBibliography at the end of each chapter
650			_aManagement
650			_aMarketing
650			_aMarket research
650			_aConsumers
650			_aManagement information systems
082			_a658.8 _bK848m _cT
518			_a971106
530			_aM
100			_aKotler, Philip
245			_aMarketing management; analysis, planning, implementation and control
250			_a8th edn.
020			_a81-203-0877-8
260			_aNew Delhi _bPrentice-Hall, India
260			_c1996
300			_axxix,801p. _bfigs.
041			_aEng
942			_cGEN
999			_c12432 _d12432