000 006160000a22002530004500
500 _aBibliography at the end of each chapter
650 _aMarketing
650 _aMarket research
650 _aSampling
650 _aData analysis
082 _a658.8
_bT822m
518 _a070199
530 _aM
100 _aTull, Donald S.
100 _aHawkins, Dol I.
245 _aMarketing research; measurement and method
250 _a6th edn.
020 _a81-203-0961-8
260 _aNew Delhi
_bPrentice-Hall, India
260 _c1998
041 _aEng
300 _axviii,863p.
_billus
942 _cGEN
999 _c16116
_d16116