000 006270000a22002530004500
440 _aPrentice Hall essence of management
500 _aInclude bibliographies
650 _aMarketing
650 _aMarket management
650 _aMarket surveys
650 _aMarket research
650 _aSales
082 _a658.83
_bC43e
518 _a050199
530 _aM
100 _aChisnall, Peter M.
245 _aThe essence of marketing research
020 _a81-203-09081
260 _aNew Delhi
_bPrentice Hall of India, India
260 _c1996
041 _aEng
300 _aviii,211p.
_billus
942 _cGEN
999 _c16167
_d16167