000 006440000a22002650004500
500 _aBibliography at the end of each chapter
650 _aMarketing
650 _aMarket research
650 _aConsumers
650 _aConsumer protection
082 _a658.83
_bSch32c
518 _a990221
530 _aM
100 _aSchiffman, Lieon G.
100 _aKanuk, Leslie Lazar
245 _aConsumer behavior
250 _a6th edn.
020 _a81-203-1288-0
260 _aNew Delhi
_bPrentice Hall of India, India
260 _c1998
041 _aEng
300 _axv,672p., illus.
365 _aRs.275.00 IC
942 _cGEN
999 _c17130
_d17130