000			006220000a22002650004500
650			_aMarketing
650			_aManagement
650			_aAdvertising
650			_aBusiness
650			_aOrganization
650			_aConsumer behaviour
082			_a658.83 _bD587e
518			_a20021025
530			_aM
100			_aDillon, William R.
100			_aMadden, Thomas J.
100			_aFirtle, Neil H.
245			_aEssentials of marketing research
020			_a0-256-08112-3
260			_aBoston _bIrwin McGraw Hill, USA
260			_c1993
041			_aEng
300			_axviii, 556p. _billus
942			_cGEN
999			_c28019 _d28019