000 00681 a2200289 4500
020 _a0-13-165903-0
041 _aEng.
082 _a658.8
_bK848p
100 _aKotler, Philip
100 _aArmstrong, Gary
100 _aSaunders, John
100 _aWong, Veronica
245 _aPrinciples of marketing
250 _aThe European ed.
260 _aLondon:
_bPrentice Hall,
_c1996
300 _axix, 955p.
_billus.
650 _aMarketing
650 _aCustomers
650 _aCommunication
650 _aGoals
650 _aEthics
650 _aStrategic management
650 _aEnvironment
650 _aPrice
653 _aManagement
942 _2ddc
_cGEN
999 _c73124
_d73113