| 000 | 00681 a2200289 4500 | ||
|---|---|---|---|
| 020 | _a0-13-165903-0 | ||
| 041 | _aEng. | ||
| 082 |
_a658.8 _bK848p |
||
| 100 | _aKotler, Philip | ||
| 100 | _aArmstrong, Gary | ||
| 100 | _aSaunders, John | ||
| 100 | _aWong, Veronica | ||
| 245 | _aPrinciples of marketing | ||
| 250 | _aThe European ed. | ||
| 260 |
_aLondon: _bPrentice Hall, _c1996 |
||
| 300 |
_axix, 955p. _billus. |
||
| 650 | _aMarketing | ||
| 650 | _aCustomers | ||
| 650 | _aCommunication | ||
| 650 | _aGoals | ||
| 650 | _aEthics | ||
| 650 | _aStrategic management | ||
| 650 | _aEnvironment | ||
| 650 | _aPrice | ||
| 653 | _aManagement | ||
| 942 |
_2ddc _cGEN |
||
| 999 |
_c73124 _d73113 |
||