000			00627nam a22002417a 4500
008			160104b xxu||||| |||| 00| 0 eng d
020			_a9788126531189
082			_210th _a658.83/M341m
100			_aAaker, David .A
245			_aMarketing research.
250			_a10th ed.
260			_aNew Delhi: _bWiley India, _c2012.
300			_axvii, 701p. illus.
504			_aincludes bibliography
650			_aMarketing
650			_aResearch
650			_aData analysis _9637
650			_aData collection _91517
700			_aKumar, V.
700			_aDay, George S.
700			_aLeone, Robert P.
942			_2ddc _cGEN
999			_c77139 _d77128