000			00698nam a22002417a 4500
008			160111b xxu||||| |||| 00| 0 eng d
020			_a978-81-3101-7
082			_a658.8 _bP935
100			_aKotler, Philip _910517
245			_aPrinciples of marketing; a South Asian perspective.
250			_a13th ed.
260			_aNew Delhi: _bDorling Kindersley, _c2010.
300			_axix, 514p.
504			_aIncludes bibliography
650			_aManagement
650			_aMarketing management
650			_aBusiness management _910303
650			_aMarketing policy _94212
700			_aArmstrong, Gary _910518
700			_aAgnihotri, Prafulla Y.
700			_aHaque, Ehsan Ul
942			_2ddc _cGEN
999			_c77175 _d77164