| 000 | 00587nam a22002177a 4500 | ||
|---|---|---|---|
| 008 | 190407b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-0-07-786103-2 | ||
| 082 |
_a658.8 _bK455m |
||
| 100 | _aKerin, Roger A. | ||
| 245 | _aMarketing.- | ||
| 250 | _a12th ed.- | ||
| 260 |
_aNew York: _bMcGraw-Hill Education, _c2015 |
||
| 300 | _bxliv, 740p.; illus. | ||
| 504 | _aBibliography at the end of each chapter | ||
| 650 | _aMarketing | ||
| 650 | _aMarket | ||
| 650 |
_aMarketing policy _94212 |
||
| 700 | _aHartley, Steven W. | ||
| 700 | _aRudelius, William | ||
| 942 |
_2ddc _cGEN |
||
| 999 |
_c84646 _d84635 |
||