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The essence of marketing research

Title:

Author(s):

Chisnall, Peter M.

Language:

Eng

Imprint:

New Delhi Prentice Hall of India, India, 1996

Collition:

viii,211p. illus

Series:

Prentice Hall essence of management

Note:

Include bibliographies

Accessed Date:

050199

ISBN:

81-203-09081

Keywords:

MarketingMarket managementMarket surveysMarket researchSales

Call no.:

658.83 / C43e