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The essence of marketing

Title:

The essence of marketing

Author(s):

Majaro, Simon

Language:

Eng

Imprint:

New Delhi Prentice-Hall of India, USA, 1996

Collition:

ix,226p. illus

Note:

Bibliography: p. 256-257

Accessed Date:

990926

ISBN:

81-203-0912-x

Keywords:

MarketingPlanningPrice policyMarket studiesDistribution

Call no.:

658.8 / M288e / T

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