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International marketing

Title:

Author(s):

Terpstra, Vern Sarathy, Ravi

Language:

Eng

Imprint:

Fort Worth The Dryden Press, USA, 1997

Collition:

xxi, 968p. illus.

Note:

Bibliography given in end of each chapter

Accessed Date:

20000402

ISBN:

0-03-018022-8

Keywords:

ManagementMarket researchMarket economyProductionPricing

Call no.:

658.8 / T275i