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Global marketing management

Title:

Author(s):

Keegan, Warren J.

Language:

Eng

Imprint:

Delhi Singapore Pearson Education, India, 2002

Collition:

xxv,617p. illus.

Note:

Bibliography at the end of each chapter

Accessed Date:

20040714

ISBN:

81-7808-586-0

Keywords:

MarketingManagementCultural environmentMarket structureMarket managementGlobal marketing

Call no.:

658.8 / K243g / T