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Strategic market management

Title:

Author(s):

Aaaker, David A.

Language:

Eng

Imprint:

New Delhi Wiley, India, 2001

Collition:

vii, 338p illus.

Note:

Includes bibliography

Accessed Date:

2008-04-29

ISBN:

81-265-0925-2

Keywords:

ManagementStrategic planningMarket analysisStrategic analysisEnvironmental analysisBusiness strategiesCostMarketing managementMarketingOrganizational leadershipEmployee empowerment

Call no.:

658.8 / Aa41s

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