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Applications in basic marketing; clippings from the popular business press

Title:

Applications in basic marketing; clippings from the popular business press

Author(s):

Perreault, William D. McCarthy, E. Jerome

Imprint:

Boston: McGraw Hill,, 2004.

Collition:

viii, 232p.

ISBN:

0-07-286469-9

Keywords:

Marketing techniqueMarketing policy

Call no.:

658.8 / P426a

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