APA
Kerin R. A., Hartley S. W. & Rudelius W. (2015). Marketing. New York: McGraw-Hill Education.
Chicago
Kerin Roger A, Hartley Steven W and Rudelius William. 2015. Marketing. New York: McGraw-Hill Education.
Harvard
Kerin R. A., Hartley S. W. and Rudelius W. (2015). Marketing. New York: McGraw-Hill Education.
MLA
Kerin Roger A, Hartley Steven W and Rudelius William. Marketing. New York: McGraw-Hill Education. 2015.
