Tribhuvan University Central Library

Essentials of marketing research (Record no. 28019)

MARC details
000 -LEADER
fixed length control field 006220000a22002650004500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number D587e
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-256-08112-3
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title Eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dillon, William R.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Madden, Thomas J.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Firtle, Neil H.
245 ## - TITLE STATEMENT
Title Essentials of marketing research
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston
Name of publisher, distributor, etc Irwin McGraw Hill, USA
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1993
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 556p.
Other physical details illus
518 ## - DATE/TIME AND PLACE OF AN EVENT NOTE
Date/time and place of an event note 20021025
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note M
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Organization
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behaviour
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collections
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Date checked out Price effective from
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