Tribhuvan University Central Library

Marketing management (Record no. 53600)

MARC details
000 -LEADER
fixed length control field 007440000a22003130004500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number M341
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-317-1683-0
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title Eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Koshy, Abraham
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jha, Mithileshwar
245 ## - TITLE STATEMENT
Title Marketing management
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi
Name of publisher, distributor, etc Pearson Education
Plate or publisher's number for music (Pre-AACR 2) [OBSOLETE, CAN/MARC], [LOCAL, USA] IN
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent xlvii, 647p.
Other physical details illus
500 ## - GENERAL NOTE
General note Bibliography at the end
518 ## - DATE/TIME AND PLACE OF AN EVENT NOTE
Date/time and place of an event note 2010-05-09
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Packaging
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Labelling
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library New Building 01/18/2011 9 11 658.8 M341 137276 06/24/2024 05/08/2024 01/18/2011 General Collections
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library New Building 01/18/2011 13 12 658.8 M341 137277 06/06/2019 05/16/2019 01/18/2011 General Collections
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library New Building 01/18/2011 11 12 658.8 M341 137278 05/14/2019 04/09/2019 01/18/2011 General Collections
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library New Building 06/21/2011 9 8 658.8 M341 140813 04/16/2019 03/29/2019 06/21/2011 General Collections
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library New Building 06/21/2011 10 20 658.8 M341 140815 08/29/2019 04/09/2019 06/21/2011 General Collections
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library New Building 06/21/2011 11 11 658.8 M341 140814 05/23/2019 04/10/2019 06/21/2011 General Collections
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library New Building 06/21/2011 8 11 658.8 M341 140649 08/21/2019 04/17/2019 06/21/2011 General Collections
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library New Building 06/21/2011 8 16 658.8 M341 140812 04/29/2019 04/16/2019 06/21/2011 General Collections
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library   01/17/2016     658.8 M341 143954 01/17/2016   01/17/2016 General Collections
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library New Building 01/17/2016 6 2 658.8 M341 143955 07/03/2019 05/22/2019 01/17/2016 General Collections
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library   01/17/2016 6 5 658.8 M341 G50550 03/03/2025 02/12/2025 01/17/2016 General Collections