Marketing Research: text and cases (Record no. 59108)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00634 a2200229 4500 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | Eng. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | B692m |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boyd, Harper W. |
| 9 (RLIN) | 11097 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Westfall, Ralph |
| 9 (RLIN) | 11098 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stasch, Stanley F. |
| 9 (RLIN) | 11099 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research: text and cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th. Rev. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood |
| Name of publisher, distributor, etc. | Irwin |
| Date of publication, distribution, etc. | 1964 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 791p. |
| Other physical details | illus. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Include bibliographical Footnotes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Research Process |
| 9 (RLIN) | 19495 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sampling |
| 9 (RLIN) | 1325 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Attitudes |
| 9 (RLIN) | 1166 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market and Sales |
| 9 (RLIN) | 19496 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | General Collections |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Tribhuvan University Central Library | Tribhuvan University Central Library | 06/26/2011 | 1 | 658.83 B692m | G50394 | 03/27/2016 | 12/28/2015 | 06/26/2011 | General Collections |