Tribhuvan University Central Library

Brand management; (Record no. 67163)

MARC details
000 -LEADER
fixed length control field 00501 a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160921b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-8488-403-6
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title Eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827/
Item number G959b
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gupta, S. L.
245 ## - TITLE STATEMENT
Title Brand management;
Remainder of title text and cases.'an Indian perspective'
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mumbai:
Name of publisher, distributor, etc. Himalaya Publishing House,
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 202p. illus
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding
-- Trade marks
-- Sales promotion
-- Marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Collections
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type Total Renewals
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library New Building 07/07/2013 1 658.827/ G959b 147174 05/08/2023 02/20/2023 07/07/2013 General Collections  
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library New Building 03/26/2014 2 658.827/ G959b 149280 04/23/2023 04/03/2023 03/26/2014 General Collections 1
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library New Building 03/27/2014 2 658.827/ G959b 149279 04/21/2023 04/03/2023 03/27/2014 General Collections  
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library   08/08/2016   658.827/ G959b 152842 08/08/2016   08/08/2016 Text Book Collections  
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library New Building 04/23/2018 2 658.827/ G959b 146971 07/27/2023 02/03/2023 04/23/2018 General Collections