Tribhuvan University Central Library

Principles of marketing; a South Asian perspective. (Record no. 77175)

MARC details
000 -LEADER
fixed length control field 00698nam a22002417a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160111b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-3101-7
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number P935
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 10517
245 ## - TITLE STATEMENT
Title Principles of marketing; a South Asian perspective.
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. Dorling Kindersley,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 514p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliography
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business management
9 (RLIN) 10303
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing policy
9 (RLIN) 4212
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
9 (RLIN) 10518
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Agnihotri, Prafulla Y.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Haque, Ehsan Ul
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Collections
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library New Building 01/11/2016 9 18 658.8 P935 152378 09/08/2019 08/09/2019 01/11/2016 General Collections
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library New Building 01/11/2016 9 5 658.8 P935 152379 06/20/2019 04/17/2019 01/11/2016 General Collections