Tribhuvan University Central Library

Marketing management: text and cases (Record no. 80574)

MARC details
000 -LEADER
fixed length control field 00626nam a22002297a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170504b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789937238939
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/Sh84m
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shrestha, Prakash
245 ## - TITLE STATEMENT
Title Marketing management: text and cases
250 ## - EDITION STATEMENT
Edition statement 3rd.ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Kathmandu:
Name of publisher, distributor, etc. Samjhana Publication,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent 374p.illu
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliography
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing-Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market segmentation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market management
9 (RLIN) 10795
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Pricing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market surveys
9 (RLIN) 11109
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Collections
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library New Building 05/04/2017 13 10 658.8/Sh84m G78561 07/20/2025 07/01/2025 05/04/2017 General Collections
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library   05/04/2017 8 7 658.8/Sh84m G78562 05/30/2022 02/21/2022 05/04/2017 General Collections
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library New Building 05/04/2017 9 10 658.8/Sh84m G78563 07/31/2023 07/04/2023 05/04/2017 General Collections
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library New Building 05/04/2017 11 6 658.8/Sh84m G78564 06/18/2025 05/13/2025 05/04/2017 General Collections