Tribhuvan University Central Library
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Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter.

By: Contributor(s): Material type: TextPublication details: United Kingdom : Oxford University Press, 2012.Edition: 3rd edDescription: xxv, 578 p. : col. ill. ; 27 cmISBN:
  • 9780199609703
  • 9780199668724
Subject(s): DDC classification:
  • 658.8L51g 22
Online resources:
Contents:
Changes and new challenges -- The global marketing environment -- Understanding globalization -- Understanding global cultures and buyer behaviour -- Understanding global social and ethical issues -- Opportunity analysis and selection of markets -- Market entry strategies -- Creating, developing, and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Managing global marketing relationships -- Global pricing and terms of access -- Sales force management and negotiation -- Organizing and controlling global marketing operations.
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Holdings
Item type Current library Call number Status Barcode
General Collections Tribhuvan University Central Library New Building 658.8/L51g (Browse shelf(Opens below)) Available 155620
General Collections Tribhuvan University Central Library New Building 658.8L51g (Browse shelf(Opens below)) Available 155616
General Collections Tribhuvan University Central Library New Building 658.8L51g (Browse shelf(Opens below)) Available 155617
General Collections Tribhuvan University Central Library New Building 658.8L51g (Browse shelf(Opens below)) Available 155618
General Collections Tribhuvan University Central Library New Building 658.8L51g (Browse shelf(Opens below)) Available 155619
General Collections Tribhuvan University Central Library New Building 658.84 (Browse shelf(Opens below)) Available 154312
General Collections Tribhuvan University Central Library New Building 658.84/L51g (Browse shelf(Opens below)) Available 154308
General Collections Tribhuvan University Central Library New Building 658.84 (Browse shelf(Opens below)) Available 154309
General Collections Tribhuvan University Central Library New Building 658.84 (Browse shelf(Opens below)) Available 154310
General Collections Tribhuvan University Central Library New Building 658.84 (Browse shelf(Opens below)) Available 154311

Includes index.

Bibliography at the end of each chapter

Changes and new challenges -- The global marketing environment -- Understanding globalization -- Understanding global cultures and buyer behaviour -- Understanding global social and ethical issues -- Opportunity analysis and selection of markets -- Market entry strategies -- Creating, developing, and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Managing global marketing relationships -- Global pricing and terms of access -- Sales force management and negotiation -- Organizing and controlling global marketing operations.