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1.

Marketing management; a strategic approach with a global orientation by

Edition: 3rd edn.

Language: Eng

Publication details: Boston Irwin McGraw-Hill, USA ; 1998

Availability: Items available for loan: Tribhuvan University Central Library (1).

2.

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Marketing management: a strategic decision making approach by

Series: Irwin series in marketing

Edition: 4th edn.

Language: Eng

Publication details: New York McGraw Hill, USA ; 2002

Availability: Items available for loan: Tribhuvan University Central Library (1).

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