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Marketing management; analysis, planning, implementation and control

Title:

Author(s):

Kotler, Philip

Language:

Eng

Imprint:

New Delhi Prentice-Hall, India, 1996

Collition:

xxix,801p. figs.

Note:

Bibliography at the end of each chapter

Accessed Date:

971106

ISBN:

81-203-0877-8

Keywords:

ManagementMarketingMarket researchConsumersManagement information systems

Call no.:

658.8 / K848m / T